About sourceanimation

RAJNISH ARORA is Founder, Animation Producer & Director at www.sourceofindia.com Rajnish is an entrepreneur and a dreamer. Starting off in advertising in central India, he went on to set up his own advertising agency in 1996, in Indore and founded SOURCE ANIMATION studio in Mumbai in 2004. Over the last decade this studio has delivered many substantial works.....sharpening Rajnish's teeth in the field of animation production, and this exposure helped put Source Animation on the fast track... and Rajnish has subsequently worked for independent clients and studios from France, Germany, the USA and the UK. You can learn more about studio at www.sourceofindia.com or get in touch at info@sourceofindia.com

Importance of business videos…

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Films or videos have always been a very effective tool to reach mass audience around the world. More and more small and large companies are using 2-3 minutes videos to disseminate information for various business objectives such as:

• Relationship videos
• Sales videos
• How To Videos
• Promotional Videos
• Information Sharing Videos
• Outreach Videos
• Testimonial Videos

If you want to design a video for your business, please contact us at info@sourceofindia.com and we can quickly take the matter ahead.

Usage of 2D 3D animations in education sector

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3D and 2D animation contents are widely used in to various sectors such as education:

The popularity of using 3D animations to help learners understand and remember information has greatly increased since the advent of powerful graphics-oriented computers. This technology allows animations to be produced much more easily and cheaply than in former years. It is now possible for individual educators to author their own animated e-learning courses. Teachers are no longer limited to relying on static graphics but can readily convert them into educational animations.

What is Storyboard & Animatics ?

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Storyboards:

Once, pre production team which includes several visual design artists, is ready with the characters, backgrounds and props designs, process of story board design can be initiated. Storyboards are a sequence of sketches of key frames and a little description of the action going to take place in that particular shot.

Storyboards are designed based on the approved scripts those are generally written by animation writers. In other words Storyboards are like a blueprint for the production process.

Animatic:

It is very expensive to produce animation content these days, no matter you are working on 2d or 3d animation, VFX for live action films or TV commercials, you can save loads of time and money if you design a proper Animatic.

Once story boards and scratch voice or sound recording is done you can initiate the process of developing an Animatics. “Visual and Sound” are two very important aspects of ‘film making’ and Animatics can cover both of these aspects very well. Animatics is simply made by embedding image sequence with the sound track, you can keep on amending these image sequences (from storyboards) and sound track till the time you reach to a level which is acceptable to the animation directors and all other team members and you are ready with your Animatics.

2D Animation Showreel

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This is our show reel for the 2D animation. There are various types of animation styles can be used for the 2D animation productions. Depending upon the target audience we can choose the correct style for the project.

Supalait Milk TV Ad Film

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This 60 second TV Commercial for milk powder was done for an advertising agency based in Nairobi. The agency provided us with script and jingle, character development, storyboards, animation to final video was done by us.

MyRuby Corporate Presentation Video

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This 70 sec corporate presentation was done for the myruby.co.uk. This 70 second video was designed to give a quick information about the services offered by MyRuby.co.uk. This video also showcase the process followed.