What is Storyboard & Animatics ?



Once, pre production team which includes several visual design artists, is ready with the characters, backgrounds and props designs, process of story board design can be initiated. Storyboards are a sequence of sketches of key frames and a little description of the action going to take place in that particular shot.

Storyboards are designed based on the approved scripts those are generally written by animation writers. In other words Storyboards are like a blueprint for the production process.


It is very expensive to produce animation content these days, no matter you are working on 2d or 3d animation, VFX for live action films or TV commercials, you can save loads of time and money if you design a proper Animatic.

Once story boards and scratch voice or sound recording is done you can initiate the process of developing an Animatics. “Visual and Sound” are two very important aspects of ‘film making’ and Animatics can cover both of these aspects very well. Animatics is simply made by embedding image sequence with the sound track, you can keep on amending these image sequences (from storyboards) and sound track till the time you reach to a level which is acceptable to the animation directors and all other team members and you are ready with your Animatics.


Supalait Milk TV Ad Film


This 60 second TV Commercial for milk powder was done for an advertising agency based in Nairobi. The agency provided us with script and jingle, character development, storyboards, animation to final video was done by us.

MyRuby 30 sec 3D TVC


This 30 sec TVC is part of a set of 4 TV ad’s done for a direct client in United Kingdom. Client provided us with script and sound track and character development, story boarding, animation to final video was done out of our studio in Mumbai.

Because You Loved Me – Wedding Song


Big Fat Indian Wedding..

This video was a surprise element on the final day of a weeklong wedding celebration and was to be played during the father – daughter dance. ‘Because you loved me…’ the Grammy winning song by Celine Dion was favourite of the daughter. With just the song lyrics as a brief, we conceptualized the entire video ; flashback of 25 years in just 2 minutes. We developed semi realistic characters, gave them expressions and emotions. In the final shot we got them in the actual venue of the event. From the first phone call discussing the assignment with client to the final video, we did it in just 27 days.